Internet Marketing Promotion | Are we found by the search engines?
We said in the previous article that, between hundreds of million pages Web that there is in Internet, developed salary a Web site is only the beginning of a long way. In order to be able to obtain the objectives that we have seted out we will have to obtain that our objective public accedes to our Web. For that still they do not know us, we must implement a strategy so that they find us, among other ways, through the motors search.
Most of users of Internet they use the motors search when they want to obtain data. Therefore, to be well posicicionado in the finders is one of the main tools of marketing that we can use. At the moment, the used finders more are spiders (spiders) that sail by the network, visit million Web sites and index their contents. The main motors of búsuqeda are the used ones by Google (Google Bot) and Yahoo! (Slurp). When the users of these finders look for some information introducing key words, the finder will give back a listing to them of pages of Internet that contain those key words, ordered using an algorithm based on different variables. That when somebody looks for information related to which our company does, appears or it does not appear our page Web and, if appears, that it is in the first positions - since as another way it does not serve as anything is very important. Therefore, we must define a strategy so that the spiders index our pages and appear in the first positions for the terms that interest to us.