Internet Marketing Promotion | Attract visitors to our website
Two of the main parts of the plan of electronic marketing already we have solved them once we have made the strategic reflection that we have been defining during last articles: we know who is our objective public and what we will offer to them through our electronic channel. Now what it is necessary is to define how we will communicate the value proposal (message) and how we will attract these users towards our Web.
To develop a Web and to upload it to Internet are only the beginning, since if nobody finds us, the work will not have been used for anything. Therefore, beyond other aspects that we will be analyzing in next articles, he is basic to define a plan of promotion and communication of our presence in Internet with the objective to attract the maximum of people or companies that respond to the defined profile. In order to obtain this objective we will be able to use online means, means off-line and the public relations. Centering in promotion means and publicity to us online, we will have the following alternatives, for which we must decide first if he is interesting to use them in our case and, if it is thus, of defining a concrete plan. The prinicpales are the following ones: - Positioning in the finders - Presence in Directories, and Vestibules and/or "marketplaces" of the sector - To establish interchanges d'enlaces - viral Marketing - email marketing - advertising Campaigns online Of all of them and by the use that do most of users of Internet, we will have to put special attention to the motors search, to which we will dedicate a next article.