Internet marketing strategy | A simple web design
Continuing with the false beliefs that many companies have on the electronic channel, other extended enough she is the one to think that this means are only one forms more to make publicity and that most important it is the mere presence in the network with the possible most attractive site. This way, first which they do is to contract the services of a graphical designer of webs or of a publicity agency
The result normally (obvious with exceptions) will be a Web site very pretty, aesthetically very or designed and that, even, can get to gain some of the many advertising prizes or of design that exists. But, it is this our objective? or rather it would have to be the one to develop an integral strategy of marketing through the network that reinforces the strategy of the company in means and length term. This error, that has committed many companies, does that, when not obtaining appreciable results of the presence to the network, it has taken the blame to the channel, instead of reaching the conclusion that the adapted approach is not being used to remove the maximum benefit to him. The design and aesthetic of a Web site are important, but they are only a complement of the strategy and have to be aligned with her, not to be the primary target or, still worse, to be a stumbling block for the functionality of the site. Really, the design is not an aim by itself, but an instrument that we will use based on the concrete objectives that we persecuted of our presence to Internet.