In general, although it will depend much on the type of company, the sector and other variables, we can define contents in the following scopes: Ø corporative Contents on our company: all that information which it is excellent so that the visitor who does not know us can obtain a good image and the perception that interests to us to transmit of our business Ø Contained on products and services of the company, exposed of the way that is more useful for our potential perhaps client (he would be interesting to analyze it by means of a study that obtains the data of the users) Ø Contained complementary which they can be of paral value our profile of visitor. In this case, the idea is "to hook" the visitor so that it does not need to continue sailing to find that information that needs and that is related to our products and services. Ø Finally, depending on the cases, other the legal contents that facilitate the location of the company, comfortableness at the time of buying (information on payment systems...), aspects, etc. On the other hand, we will have to establish a plan of update of those contents that are not atemporales so that the Web it does not give a desactualización image.