Internet marketing strategy | Internet marketing strategy
In a study made recently by means of the analysis in depth of a group of Catalan small an medium businesses with Web site, we have stated a considerable delay in the use of an Internet marketing strategy as a marketing and internationalization by these companies.
Some of more amazing data are: 91% of the companies do not establish any measurable goal of their Internet marketing strategy and presence; 55% do not dedicate to this matter any specific budget; or that 48% do not promote their Web site in any way.
Nevertheless, the most worrisome data, in my opinion, is the lack of knowledge on Internet Marketing Strategy. Practically 80% of the interviewed people (CEOs Marketing managers) consider that neither them nor their companies have enough knowledge on the possibilities of an Internet marketing strategy, of how to define a strategy of this type and how to implement it effectively. This ignorance and some false beliefs, cause that our small and medium companies are losing an opportunity to improve their competitiveness and to obtain competitive advantages in their markets through a well implemented Internet marketing strategy.