Internet marketing strategy | My clients
Another one of the obstacles that the small and medium companies raise to the development of strategies of marketing in Internet is that their clients or potentials clients do not use the channel or still are not prepared to use it. But although outside thus, when they take in doing it, it would not be an opportunity that did it of our hand and thus to introduce a competitive advantage in our relations in front of other competitors.
It is necessary to emphasize that still there are too many companies that they do not have well defined, differentiating them suitably, who are their final clients, who its channels of distribution and who the possible prescriptores of its products and services. At the moment most of Pymes Catalan they define commercial strategies of marketing and to only act on its channels of distribution. This had its sense until now, since to accede to the communication with the final client it had an unattainable cost stops most of Pymes. But now, through marketing in Internet, we can define a strategy makes specific and different for our final clients, our channels of distribution and each one of the possible groups of prescriptores of our products. And all this to a cost that already is within reach of most of Pymes. In conclusion, no longer it has sense to continue thinking that by our type of client we cannot develop strategies of electronic marketing, since we will always find some group of people to whom the company can be related better through this channel.