Internet marketing strategy | Is my product adequate for Internet Marketing?
In many of the studies on the existing obstacles for the development of the electronic commerce on the part of the companies, always the tipología of product and the tipología of client appear like of the main two barriers. This way, and centering to us today in first, many companies create and say that its product or service is not adapted for the sale online, or that this one could determine a conflict with the present channels of distribution. Therefore, they do not develop any type d'estrategia of marketing in Internet.
Generally these appreciations go defocused since, although it is truth that are products or services that hardly can be sold directly online, most of the times the problem is not as much of the product but of the process of present sale. On the other hand, many of the potential conflicts of channel can be reconverted an opportunity with the definition of a creative strategy. But most important (and worrisome) it is that, although they were correct, these opinions leave from the false belief that the electronic commerce only consists of the direct sale of products of laempresa by Internet. Thus, if we reached the conclusion, erroneous or no, which our products are not apt for the sale online, no longer we considered no type of strategy for this channel. And this is the error greater than we can commit, since when not considering that the sale online is only one part (and often minimum) of the strategy of electronic marketing, we are failing to take advantage of all the other opportunities that the channel offers to us.