Internet marketing strategy | Defining the value proposition
For each one of the objective public to whom we have decided that we will direct our strategy of marketing in Internet, we must define a concrete proposal of value. Let us remember that already we have determined the conceptual objectives that persecutes our strategy - what will contribute to the company the electronic channel and the different objective public that they are in contact with the enemy with the company (clients, distributors, prescriptores...) to which we want to go somehow through Internet.
Also we will have determined what characteristic concrete has each group, what we can hope in the mid term of them in form of benefit for the company, and we will have defined priorities at the time of covering the different necessities. Therefore, the following step is to define in detail what we will offer to them through our electronic channel, so that the final result is, indeed, the obtaining of the objectives waited for by the company. With this objective, he is useful to define a mission and a vision of the project of electronic channel for each one of the groups. By mission we understand that last objective that we want that obtains the strategy of marketing in Internet in each tactical mission. By vision we have to understand the final result obtained by each consegamos user supposing that to accomplish the mission totally, that is, the concrete proposal of value. One is to visualize the concrete benefits that they will obtain from the company, by means of its interaction through the electronic channel, all and each one of the user groups objective.