Internet marketing strategy | Value map
Once we have finished the definition of the objectives that will cover the strategy with marketing in Internet of the company, to what objective public we have ourselves to direct and what value proposal makes specific we will offer to them through the electronic channel to obtain the mission and vision that we have defined towards them, is very useful to visualize all these elements of graphical way through the denominated map of value of the electronic channel.
Through this map we will graphically reflect all the relations that will settle down between the channel Internet of the company and all those groups which they will be in contact with the enemy with her, as well as with the general strategy of the company. Really, we will reflect all the added values that contribute between some or all of them: - the company (and its general strategy) - the electronic channel - the potential clients, the clients and the ex--clients - the prescriptores - the distributors - the mass media - other groups to whom we contributed or contribute something to us through Internet. This way, we will have to our reach a very useful visualization of the result of all the conducted process of strategic reflection until the moment, and that will have allowed us to define exactly what we will do through Internet and with what objective. From here, the following step will be the accomplishment of the strategic plan of the electronic channel, in which we will define of detailed way the form and the average ones to implement the proposal of value defined in the process of strategic reflection.