Internet marketing strategy | Steps in strategic planning process
The first of steps in strategic planning pocess to develop an Internet marketing is to make an strategic thinking on the company. Elements like our current and future business model; who are our clients, our distributors and our prescriptores, and what we can offer to each one of them to fidelizar them; the present international vision and to future of the company; the processes of relations with clients and distributors and the form to improve them; indicating what we are using to follow the evolution of the strategies of marketing of the company - if it is that we used some and which would be interesting to implement.
It is essential to have a clear idea of all these elements at the time of defining what we will do in the electronic channel, since, otherwise, we have many numbers so that our strategy of marketing in Internet becomes a dead Web site that does not contribute any value. By my experience, in many Pymes this reflection has been made never, and the definition of a strategy of marketing in Internet becomes, most of cases, in a while perfect to review the general strategies of marketing, specified or no, that are being put in practice in the day to day. Once made this reflection, we will have to define which conceptual scopes will affect our strategy of marketing in Internet: to give to know the company, to construct relations with the objective public, to open new channels or to improve the knowledge of our clients.