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Internet marketing strategy | Technological Plan

Once already we have defined what type of strategy of marketing in Internet we will develop and the concrete aspects that we have been analyzing in diverse articles, is hour to begin to think, now yes, in the technological tools that will allow to take us to the practice what we have designed.

With this objective, it is necessary to make a technological Plan that will contemplate all the aspects related to the technical slope. In him we will shape the decisions that we must take respect to the future necessities with respect to the following points: Ø Platform of software that will sustain to our Web site and all the functionalities that from her is derived, as much towards the outside as to the interior of the company. Ø necessary Equipment of hardware. Ø Infrastructure of conectivda, as much if she is own as traverse of a supplier of services Internet (another one of the questions that we must decide) Ø Diseño and usabilitat of the Web and the technological aspects related to these areas. All of them it is necessary to face them assuming that the technology is only the means that must allow to obtain the strategic aims us and it does not have importance by she herself. Even so, this analysis normally cannot be done starting off of zero, since in the case of a already existing company, one of basic the previous aspects that we will have to consider before developing the plan, is to analyze if and how the technology adapts that we are using at the moment to our objectives of future. In next articles we will analyze all these points.



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About the Author

Francesc Llobet is an Internet entrepreneur and a strategy business consultant in the fields of innovation, internet marketing and ebusiness.
Based in Barcelona, Catalonia (European Union), he is the founder of Sappiens.com, The Knowledge Community and Founder and CEO of Adverstore.com, Advertising for everyOne!. He maintains InnovationThink, eMarketingThink OnlineAdvertisingThink and A Startup Story, blogs where he writes on Innovation, Internet Marketing, Advertising and Startups. To know more..

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