Internet marketing strategy | Technological Platform
We said in artíulo previous that the first point of the technological plan that there are to analyze and to decide is the one that makes reference to the technological platform that will sustain to our Web site, and the functionalities derived from the strategy of electronic marketing which we have designed.
Like always, we have different alternatives, all with advantages and disadvantages. The optimal solution will depend on the concrete characteristics of the company, the functionalities that we want to develop, the degree of foreseeable growth and, obvious, of the resources available, as much at financial level as human. In general, we counted on the following conceptual alternatives: Ø Escoger the best product of each category (data bases, software of management, etc.) and to customized integrate them in a platform Ø Optar by a unique solution, choosing the product of a manufacturing sun that incorporates solutions for each product category Ø Utilizar solutions or technological platforms in regime d'ASP, that is to say, in subhiring regime Ø Recurrir to supported technological platforms in free software and, according to the necessities, to make own developments or to incorporate concrete products. Each one of these alternative ones tolerates great differences at functionality level, cost of implantation and maintenance, scalability, or level of development difficulty, that will have to analyze with much depth, with the objective to decide on the solution that is optimal to means and length to us term