Internet marketing strategy | Technology and marketing
In the last articles we have spoken of the technology necessary to develop strategies of electronic marketing. In general, one of the great problems that affect the Pime is to know and to understand what alternative technological is to their reach, as much to develop these strategies as to improve its enterprise process in general.
Starting off of this base, it seems reasonable that the suppliers of these technologies (for example the suppliers of services of Internet - ISP -), that in many cases also are Pimes, must have as main objective of marketing to associate concrete technologies with concrete necessities, with a clear objective: that those initiated people cannot see the benefits of a certain product or service and how contributes something for the best daily operation of its business. Also it seems reasonable that the Web it would be a suitable place to transmit this message. Therefore I have felt the curiosity to visit some of the places Web of ISPs and to analyze the marketing approach that they give. Lamentably, the conclusion is not good. Most, not to say all, of the visited sites, has an approach clearly directed to product and technology, not to necessities of the potential clients. If some small or medium desconocedor industralist of the technology enters these sites, insurance that when it leaves will not have the sensation to be losing no opportunity not to adopt, already, some of products of these companies. Pity, a lost occasion.