Internet marketing strategy | Strategic Plan
We already know what we want to do with our electronic channel and what value proposal we will offer to our users. Now what it is necessary to do is to define an action plan that contemplates in detail what we will make to implement what we have defined and how we will do it. This strategic plan (that it treats channel Internet as an independent project) must contemplate, like minimum, seven main aspects:
1. Pla of marketing: it will include all the strategic reflection that we have done around that we will go and what we will offer to them, as well as a plan of communication of our presence Internet. 2, Technological plan: now yes, it is the moment for defining what average technological we will use to implant our strategy of marketing in Internet. 3, Plan of contents: we will define the contents of our Web based on the value proposal. 4, Necessary equipment: to implant but not only to maintain the strategy. Resources are needed (internal or external to the company) and are due to anticipate. 5, Financial plan: we will define in detail what the development of its strategy to Internet will cost for the company. 6, Control panel: if we did not define indicators to know the evolution, we will never know if our strategy is effective and what it contributes to the general strategy. 7, Legal aspects: we will have to define what legal aspects affect to us and as we must manage them. In next articles we will deepen in each one of these basic aspects so that our strategy of marketing in Internet is effective.