Also the fact that is a tendency of marketing in the digital era, more and more, the enterprise communication is happening of the intrusive model to the permisivo model. I explain myself. Until now, marketing and the publicity have dedicated all their efforts to find a hollow in the attention of the consumer, in the middle of all the others inputs that receives. An immense "advertising noise" with an exponential proliferation of messages exists.

Continue reading "Permission marketing" »

Posted in Marketing Trends | October 11, 2005 5:20 PM | Permission marketing | Comments (0)

Another tendency of marketing in the digital era is in which the objective of the companies happens, more and more, to obtain a greater quota of the most valuable clients more than a greater quota of market for a certain product.

Continue reading "Client share" »

Posted in Marketing Trends | October 11, 2005 5:19 PM | Client share | Comments (0)

One of the characteristics of the economy in the digital era, that takes to new tendencies in marketing, is the increase of the power of the client in front of the companies, that have had it traditionally. Internet has been allowing an unthinkable informative transparency for years.

Continue reading "Clients have more power" »

Posted in Marketing Trends | October 11, 2005 5:18 PM | Clients have more power | Comments (0)