eMarketingThink

Contents of the Web site

Thu, 20 Apr 2006 16:32:33 +0000

To define contents adapted to our Web site and the objectives that we persecuted with the strategy of marketing in Internet is another essential scope that we must develop. One is not to fill the Web of contents to the maximum, but to equip it with which is necessary to obtain what we looked for.

Technology and marketing

Thu, 20 Apr 2006 16:30:45 +0000

In the last articles we have spoken of the technology necessary to develop strategies of electronic marketing. In general, one of the great problems that affect the Pime is to know and to understand what alternative technological is to their reach, as much to develop these strategies as to improve its enterprise process in general.

Design of web site

Thu, 20 Apr 2006 16:28:36 +0000

The technological plan must also include all those aspects of technology and programming that they have to do with the graphical design of the Web site.

Connectivity of the Web site

Thu, 20 Apr 2006 16:26:49 +0000

The other aspect of the technology that we must plan suitably is the infrastructure of connectivity of our Web site. In this case we will have to consider different aspects how:

Technological Platform

Thu, 20 Apr 2006 16:22:22 +0000

We said in artíulo previous that the first point of the technological plan that there are to analyze and to decide is the one that makes reference to the technological platform that will sustain to our Web site, and the functionalities derived from the strategy of electronic marketing which we have designed.

Technological Plan

Thu, 20 Apr 2006 16:20:50 +0000

Once already we have defined what type of strategy of marketing in Internet we will develop and the concrete aspects that we have been analyzing in diverse articles, is hour to begin to think, now yes, in the technological tools that will allow to take us to the practice what we have designed.

Internet email marketing

Thu, 20 Apr 2006 16:16:56 +0000

Another possibility of promoting our company and its products is using internet email marketing.

Internet advertising

Thu, 20 Apr 2006 16:11:31 +0000

Following with the different alternatives to promote our Web between the potential users, one of the possibilities is the development of advertising campaigns online.

Future of advertising

Thu, 20 Apr 2006 16:08:54 +0000

Days ago I attended a conference on the future of the publicity in Internet. The ponente, directive stop of an important agency of interactive publicity, defended the vision of three great tendencies of future in the world of the publicity: change of habits of the consumers, convergence of devices or electronic devices and proactivity of the consumer.

Apperar in Sectorial Directories

Thu, 20 Apr 2006 15:33:36 +0000

Following with the different possibilities of promoting itself in the network, today we will speak of other sites of Internet in which it can interest to us to have presence, since to them our objective public accedes and, therefore, from that site could be derived towards ours, if they find us.

Ppc search engine internet marketing

Thu, 20 Apr 2006 15:29:23 +0000

Another faster way to obtain a preferential positioning in the search engines is paying for this relevant position. Most of the major search engines have developed sponsored links programs. Through these programs we can develop ppc search engine internet marketing campaigns, that is to say, positioning our website at the top of the serach engine results and paying an specific amount for every person who clicks on our ad and is adressed to our site (pay per click).

Are we found by the search engines?

Thu, 20 Apr 2006 15:27:21 +0000

We said in the previous article that, between hundreds of million pages Web that there is in Internet, developed salary a Web site is only the beginning of a long way. In order to be able to obtain the objectives that we have seted out we will have to obtain that our objective public accedes to our Web. For that still they do not know us, we must implement a strategy so that they find us, among other ways, through the motors search.

Attract visitors to our website

Thu, 20 Apr 2006 15:19:20 +0000

Two of the main parts of the plan of electronic marketing already we have solved them once we have made the strategic reflection that we have been defining during last articles: we know who is our objective public and what we will offer to them through our electronic channel. Now what it is necessary is to define how we will communicate the value proposal (message) and how we will attract these users towards our Web.

Strategic Plan

Thu, 20 Apr 2006 15:10:14 +0000

We already know what we want to do with our electronic channel and what value proposal we will offer to our users. Now what it is necessary to do is to define an action plan that contemplates in detail what we will make to implement what we have defined and how we will do it. This strategic plan (that it treats channel Internet as an independent project) must contemplate, like minimum, seven main aspects:

Value map

Tue, 11 Oct 2005 17:30:27 +0000

Once we have finished the definition of the objectives that will cover the strategy with marketing in Internet of the company, to what objective public we have ourselves to direct and what value proposal makes specific we will offer to them through the electronic channel to obtain the mission and vision that we have defined towards them, is very useful to visualize all these elements of graphical way through the denominated map of value of the electronic channel.